Through several strategic partnerships, Snowminds strives to give back to our local communities, assist those in need, and reduce our overall environment footprint on the natural world. As a team, we collectively recognize the unique privilege we have to ski and snowboard around the world and, as such, believe that we have a clear social responsibility to uphold and live by.
Although we are of course a small company, we carry out a wide-range of CSR initiatives motivated by a strong interest in preserving the environment and addressing climate change, helping disadvantaged people learn how to ski, and doing whatever else we can to solve problems in our local communities. If you are interested in partnering with us or wish to share your thoughts, please don’t hesitate to get in touch. We’re always up for exciting new opportunities that make a positive difference. 🙂
– Team Snowminds
Protect Our Winters (POW) is a 501(c)(3) nonprofit. Founded by professional snowboarder Jeremy Jones in 2007, POW turns passionate outdoor people into effective climate advocates. POW leads a community of athletes, thought pioneers and forward-thinking business leaders to affect systemic political solutions to climate change. As a member of the outdoor sports community, Snowminds makes an annual charitable contribution to support POW’s advocacy, awareness-building and other related efforts.
The past decade has been the warmest on record. Meanwhile, the northern hemisphere has already lost a million square miles of spring snowpack since 1970—an area three times the size of Texas. Snow levels are rising in elevation and winters are shorter. With this new reality in mind, POW has brought on concerned pro athletes, individuals, resorts and winter sports companies to help fight back against climate change. Since 2007, Protect Our Winters has grown from a kernel of an idea into a worldwide network of over 130,000 supporters – a social movement on climate, designed to activate a passionate community and create the political will for meaningful action by state and federal policymakers.
In Denmark, the Youth Red Cross has created an annual winter camp designed to give disadvantaged youth the possibility to learn how to ski and experience the natural beauty of the mountains. Each year, approximately 20 kids between the ages of 8 and 13 years old get selected to go on a trip of a lifetime to Norway. Since skiing equipment and lessons can be quite expensive, this organization removes the economic barrier and offers all camp participants an incredible skiing experience – a first-time event for all of these kids.
At Snowminds, we aim to support the Youth Red Cross in these specific efforts in several important ways where we feel that we can help. In addition, we collect used sports gear from all of our instructors, we help with discounts on gear for the volunteers and a number of Snowminds staff also volunteer their personal time to help organize this camp.
Do you have any ideas or suggestions for how Snowminds can make a positive impact or improve its business practices? Send us an email at [email protected]